On Writing Well-The Audience

Original Paragraph:
In terms of craft, there's no excuse for losing readers through sloppy workmanship. If they doze off in the middle of your article because you have been careless about a technical detail, the fault is yours. But on the larger issue of whether the reader likes you, or likes what you are saying or how you are saying it, or agrees with it, or feels an affinity for your sense of humor or your vision of life, don't give him a moment's worry. You are who you are, he is who he is, and either you'll get along or you won't.

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This paragraph contains some very good advice I think. It basically tells you to write how you want to write, but don't break any obviously wrong rules so you look stupid. The author of this book really pushes its readers to show their own identity through their writing. I really enjoyed reading this book this year. I would recommend it to anyone.